We understand that for business owners, it’s ultimately your bottom line that drives marketing decisions. The simple fact is most people still don’t realize how much difference landing pages can make to their overall lead generation strategy. This group may include you, but that’s okay – it means you have a huge opportunity to start generating more leads by making a few small tweaks.
Getting an ad click but not optimizing the conversion funnel
Getting a potential customer to click on an advertisement is only the first part of a successful online advertisement. Once they’ve clicked, it is imperative that the page they land on actually converts.
Whether it is getting a sale, signing up for a mailing list, or whatever else you’ve determined is a worthwhile goal, the key is to design purpose-built landing pages, which are optimized to convert as efficiently as possible. In order to convert, it’s important that your landing page has a clear, straightforward goal and a very clear call to action button.
Linking to your homepage
One of the most common mistakes that businesses make is to spend lots of money on advertisements on Google, Facebook, and elsewhere, only to have those who click on their advertisement end up on your company website home page.
It makes much more sense to create dedicated landing pages that are designed to be a destination for those who click on a specific advertisement. By tailoring a landing page for a specific ad campaign, you dramatically increase the relevance of the page to the specific visitor who clicked on the ad, which will also lead to significantly higher conversion rates.
Slow Loading Time
Another common problem found with landing pages is that it takes too long for them to load. Many business owners make the mistake of thinking that an extra second or two of loading time won’t make a difference. This could not be further from the truth.
By avoiding these three common landing page mistakes, you can expect to see a significant increase in the number of sales you earn on your landing pages.