In today’s digital world, email marketing is still a useful tool. And while it may not be the most popular form of marketing, there are reasons why you should keep an eye on it and use it in your strategy. Here are some of them.
1. It’s Cheap
Once you have a list going, to send out an email campaign costs little more than the time taken to input and format content into a template or design something catchy (and even that can be done relatively quickly when you’re experienced).
2. It Works for a Wide Audience
One email can go to thousands of people, and with the right content, many will likely open and read your message. The wide outreach is just what makes it perfect for marketing purposes.
3. It’s a Good Way to Reach Leads
Email marketing is a great way of staying in touch with people who haven’t purchased from you yet. These leads can then be nurtured into customers or, even better, advocates for your brand.
4. It Gives Your Business a Professional Image
Emails from businesses always look more appealing than, say, social media updates or blog posts. For many people, email is the first thing they read in the morning and last thing they check at night, so choosing it as a marketing platform is great for establishing your brand.
5. It’s Direct
People who read your emails are already interested in what you have to offer, which is why they subscribed. As such, when they receive an email from you, the main reason they’re opening it is to find out more about your products and services – no distractions.
6. It’s Trackable
If you want to know how successful your email marketing campaign was, all you need to do is check the number of opens and clicks. You can also keep an eye on where people are clicking through from (i.e., links within the body of the email or images). That means future campaigns can be more targeted to those things proven to work.
7. It’s Visible Everywhere
Email is present in just about every device, so chances are that your recipients will see it even if they don’t have their computers or laptops with them. This makes it convenient for them to access your message wherever, whenever.
8. It Enables Personalization
To optimize your email marketing campaign, you can take advantage of personalization, which enables you to send relevant content to specific leads or customers. This way, you can maximize open and click-through rates as well as conversions.
Email marketing is still a relevant and powerful tool in the world of digital marketing. Even if it isn’t always trendy, it can be a cost-effective way to reach a large audience. Sharpspring professional services can help you create, deliver and optimize an email marketing strategy so you can start getting results today.