It’s no secret that the dental industry is a highly competitive one. But, knowing the right ways to boost your online presence can help you stay ahead of the competition and attract more customers. More specifically, knowing the right SEO strategies can help boost your online visibility. Here’s a guide to online marketing for dentists using effective SEO tips.
Add High-Quality and Relevant Content
In the old days, even dental websites with low-quality content used to rank well as long as they contained the right keywords. Today, Google’s algorithm is much smarter. The best way to rank now involves making sure your practice’s website provides real value to visitors.
Common signs of a website with content that provides real value, include visitors that stay on the website for longer and engage with the content. Ideally, any website content you add should be in an easy-to-browse format and contain links to more helpful information,
Remember Keywords Are Always Important
Making sure your dental website contains quality content is important, but SEO and online marketing for dentists will always be about using the right keywords. Therefore, you should also focus on this area. The goal is to find out which keywords are most relevant to your practice. Always think from your visitor’s perspective if you want to discover your “money” keywords. But do not try to stuff the keywords as this will affect the quality of your content.
Use Links the Right Way
Linking your pages internally is a top-recommended SEO best practice. For starters, it encourages the visitor to stay on the website because they will be moving from page to page via the links you insert. In addition, internal links make it easier for Google to crawl your website. However, adding more links is not always a good idea when using outbound links. That’s because although it boosts your website’s authority, it can lead visitors away from your website.
Overall, these SEO strategies will serve you well. However, it’s important to note that Google’s algorithm is always evolving. Currently, Google’s algorithm uses more than 200 ranking signals to determine the type of content that should be showcased on the first page.
That’s why it’s important to work with an expert that has experience with online marketing for dentists. We encourage you to reach out to our team at H.V. Social Media, as we not only provide great SEO tips, but we will also take actionable steps to improve your website’s performance.