Understanding what each social media platform is used for, as well as the average daily time spent on the channel per user, is key to having massive impact with your social media marketing campaigns.
Youtube is the "long form" marketing channel where you should deliver longer messages (5+ minute videos are acceptable). Average daily time spent on YouTube 40 minutes. Founded in 2005, YouTube is one of the most popular video sites on the Web today. Millions of videos have been uploaded and shared here, ranging from movie trailers to amateur videos of cats. Anyone with an Internet connection can share content on YouTube, whether they be organizations with large budgets or an individual with a video camera. YouTube is owned by Google, and is one of their most popular peripheral properties.
Instagram is where you highlight your business. It is used to showcase products/events and is geared towards an older audience. Average daily time spent on Instagram is 15 minutes. Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users who you choose to follow.
Snapchat is similar to Instagram but it is a niche (specific group) marketing tool and more popular with a younger audience. Average daily time spent on Snapchat is 25 minutes. Snapchat is both a messaging platform and a social network. It can't be used from the regular we and exists only as a mobile app you can download to your iPhone or Android smartphone. Users can “chat” with their friends by sending them photos, short videos up to 10 seconds long. You can sort of think of it to be like texting with pictures or videos. Text chats and video calls are two other features that were added more recently to the app.
Facebook is a hybrid channel that has features of all the social media channels. It is an easy place for most businesses to start and bring about direct action. Average daily time spent on Facebook is 35 minutes. Facebook is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and even stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.
Twitter is a loud form of media that is best for frequent posts, without becoming annoying, and a good place to test ideas. Average daily time spent on Twitter is just 2 minutes. Twitter and 'tweeting' is about broadcasting daily short burst messages to the world, with the hope that your messages are useful and interesting to someone. In other words, microblogging. Conversely, Twitter is also about discovering interesting people online and following their burst messages for as long as they are interesting.