Digital Marketing for the Hudson Valley
At the heart of any marketing today is digital. The way people consume information, learn about new products, and find the help they need is much different than it was just a few years ago. Today, brands must make their presence known online to draw in the customers they need to thrive. At HV Social Media, we provide comprehensive digital marketing services to empower brands of all sizes to achieve their marketing goals. We believe that HV Social Media is the best digital marketing company in the Hudson Valley. Once you get to know our team and our methodologies, we're confident you will too.
What Is Digital Marketing?
Digital marketing is an all-encompassing term. It’s a large number of marketing types that focus on online connection, engagement, and branding. This umbrella of marketing provides an opportunity for companies to connect with their clients and customers over the internet. Here are some of the key digital marketing services HV Social Media provides:
Social Media Marketing (SMM)
In this form of digital marketing, we utilize social networks to build awareness and engagement with a brand. The goal here is to create content that helps people to learn about your company and interact with it over top platforms such as Facebook and Twitter. Ultimately, we want to create unique pieces of content that present your company in a positive way, encouraging people to get to know your company and to talk about it with their friends. With 70% of the population using at least one social network, this is where your customers are. Considering more than 57% of customers make buying decisions based on their social media interactions, it’s essential that you leverage the power of social.
Search Engine Optimization (SEO)
Search engine optimization (SEO for short) is a process that allows us to drive traffic to your website. We do this by showing the search engines how valuable your website or blog is to the inquiries people make when they search for a product or service that you offer. SEO is a foundational type of digital marketing – it’s what helps the search engines and customers find you.
Many small businesses don’t have (or want) a global reach. Our team works with you to make sure that every marketing effort we make has a local focus, then. We do this through focusing keywords and marketing techniques on your geographical area, which can help you to increase the number of local customers you have. We’ll build a large number of local directory citations for your business, so your customers can find you no matter where they’re searching.
Another key component of digital marketing is sharing information and insight. That’s what we call content. It ranges from videos to blog posts and social media comments. The goal is to stimulate your reader to take action and work with you. At HV Social Media, our digital marketing campaigns are content-centered. We focus our efforts around the idea that “content is king”, so the more content you have, the more relevant you are in the eyes of Google and other search engines.
Developing a strong following on social media, especially Facebook, can be difficult. In the short term, it can be highly beneficial to run a Facebook Ads campaign to boost your visibility. At HV Social Media, our goal will be to create a presence for you on Facebook and to begin marketing to your customers right away through targeted Facebook Ads campaigns.
HV Social Media is here to help.
HV Social Media provides comprehensive digital marketing, designed to help your company’s brand image and voice and attract would-be customers. It’s not just about having a website or setting up a few posts on Facebook. It’s about building relationships with people who become lifelong customers. Contact us today to learn more about how HV Social Media can take your digital marketing strategy to the next level.