There’s a lingering belief in the medical practice that doctors and dentists shouldn’t be on Facebook. That they’re too serious, too educated, too legit. Nonsense. No one is too good for Facebook. The Dalai Lama is on Facebook. He has 14 million likes on a recent post. So let’s not underestimate the power of Facebook and digital marketing.
Now you know you need to be on Facebook. But how do you get started?
Determine Your Brand
First, you have to do some brainstorming about how you want your site to look. Have you developed your brand? What are you known for? Yes, we know, fixing teeth. But what differentiates you from other dentists in your neighborhood? Perhaps you have been around longer than any other practice. Maybe what sets you apart is your reputation for having a supremely compassionate and warm staff.
Once you know how you want to present yourself, you can start building your page.
Identify Your Target Audience
To start developing Facebook ads and campaigns, you need to know who you’re targeting. Who comprises your patient base? What types of new patients do you want to attract? Will you do whitening, implants and other cosmetic procedures? Are you known as the go-to dentist in town for dentures?
Coming up with a profile for the type of patient you’re targeting will help you better develop your ads. Don’t make the mistake of saying you serve “everybody.” You may accept all new patients, but targeting “everyone” is a mistake.
Use Facebook Every Day to Engage with Patients
Facebook is the perfect platform for getting noticed. It’s like a digital sign spinner. You’re out there, you’re running specials, you’re sharing valuable information.
If you thought you were too serious to have a Facebook page, this is where you can use that seriousness — by posting important tips for dental hygiene, recommendations about checkups and other important advice.
Digital Marketing Tips
Did you know that it’s important in digital marketing for dentists — and for any business — to use exactly the same format for your name, address and phone number everywhere it appears? For instance, if you are Johnson’s Family Dental, but it’s sometimes written without the apostrophe (Johnsons), that can hurt you. If you’re Johnson and Johnson, but sometimes you use an ampersand, that can hurt you. If your number is 555-555-5555 and you sometimes write it (555) 555-5555, that can hurt you.
Are all your logos identical? Are you familiar with calls to action and SEO? Do you have a person who can dedicate enough time to operate your digital marketing campaign?
If you answered “no” (or even “maybe”) to any of these, put in a call to H.V. Social Media today. We’re the digital marketing go-to team for dentists in New York and across the U.S.