Category Archives: Blogging

BloggingOnline Marketing
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Top 5 Benefits of Blogging

Between servicing existing customers, building new clientele, growing a referral base and maintaining other aspects of developing the business, digital marketing demands time for development.One of the most important tools that will help you to establish your brand as an authority in your field is blogging. If you are losing business to bigger operations and guys with lots of money in marketing, blogging may be your only alternative. Don’t be intimidated by it though. You’ll […]...
MarketingBloggingOnline MarketingSocial Media Marketing
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5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic […]...