Taconic Dental is a General Dental office in Hopewell Juntion, NY. Dr. Erin Prunty cares about her patients and is committed to excellence in dentistry. She strives to remain at the top of her profession and stays up-to-date with the latest technologies.
KPI: Drive Brand Recognition
Seconday KPI: Generate New Patients
BOOST LOCAL REACH, CREATE BRAND AWARENESS
Challenges and Solutions
The main challenge that Taconic Dental was facing is they wanted to create brand awareness and wanted to reach out to the local community as soon as possible. They wanted to register in the minds of the locals that Taconic Dental is the go-to Dental office.
HV Social Media partnered with Taconic Dental to break the ice and find innovative ways of bringing the value of Taconic Dental in the Facebook platform. It is made clear to the client that a video of the look and feel of the dental office has to be published online to give that impact to the people. This is done using the Video Production of HV Social Media. The “Come Experience the Taconic Dental Difference” campaign was started and was a huge success.
Following the video ad campaign, other traffic campaigns were done for lead generation.
- Over 107,000 views of “come experience the Taconic Dental Difference” video.
- That video drove over 100 new patients to the practice.
- Lead Generation for Free Exams & X-Rays drove 100s of new patients to the practice.
- Practice has doubled in staff and office space since we started working with them over 2 years ago.
- New video and new patients will be delivered starting in Fall 2019.