BCN Real Estate
BCN’s main goal is to acquire home buyer, renter, or seller leads in the Dallas, Texas area.
KPI: Leads Generation
Challenge And Solutions
Being a new page and account, we were trying to find different ways to acquire leads via Facebook paid advertising.
The chatbot was built from Manychat and integrated into a JSON which is the form it must be used with when connecting it to an ad. We also tried it using a link you can click on within the ad rather than clicking “send message”. This way, we were hitting 2 different types of people. The ad alone had a video which in our opinion is the best to use with Facebook ads.
Our hook was a free list of homes in the area you were looking. The way they get the list was by submitting their info within the chatbot. Now with quality being an issue, we don’t ask until they answer the qualifying questions which consist of price range, bedrooms, bathrooms, area, and then we ask for the email and number once we get those answers.
That way we’re dealing with truly interested prospects. For the lead generation objective, more questions are usually needed to really weed out the low quality.
Since we knew we were going broad, we had to have an ad that reeled prospects in who are within the criteria. With the qualifying questions we were able to weed out lots of the low quality. The downside to this is the quantity. But unless you’re dealing with a huge real estate firm that usually isn’t an issue. With this being the first real estate chatbot we could get in action, it was quite a learning curve. But with time everything gets easier. From when we began with testing to getting the campaign optimized, we were able to pull in 119 subscribers who engaged with our chatbot who are in the market for the home. Of the 119, we have 22 hot leads of individuals looking to buy a home in 0-6 months. We also know how much they are looking to spend, how many bathrooms/bedrooms, as well as the general area they are looking to move. With a total ad spend of $695 we were able to give the realtor a nice little workload on closing some homes. The best part about this is, when someone subscribes to your bot, we can essentially reach out to them a month from now to see how their experience was as well as if they know anyone who is looking to buy a home for a referral bonus.
Below is a screenshot of the 3 ad sets we have running in different areas.
of individuals looking to
buy a home in 0-6 months
engaged with our Chatbot