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For years, there has been a debate over which method brings better results for Hudson Valley businesses, so for that reason, we decided to point out some of the main differences between the two in order to help you make an informed decision where to invest your marketing dollars.   What is traditional marketing? Traditional marketing often called offline marketing is a type of marketing that includes a combination of various marketing tactics, such as
Marketing
Local SEO is an optimization process that ends up promoting your website based on keywords that are relevant to your business. Wait, but how is this different than the regular Search Engine Optimization? Well, it’s a way of optimizing your content for the geographic location your company operates in.  This kind of optimization is the best marketing strategy for local businesses solely because it largely contributes to bigger conversion rates.  Let’s take a look at
SEO
social media apps
Nearly one-third of the world’s population uses social media. What does that mean for you as a small or medium business? It means if you’re not using an effective social media strategy to get your message out there, you’re losing out on potential customers — lots and lots of them. But it’s not enough just to post on your favorite platforms regularly. Your posts have to capture the attention of  your target audience too. There
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seo
Meta: Search Engine Optimization (SEO) is always evolving. Here are five key trends including a focus on mobile and quality content that point to where SEO may be going next. If you think Farmer is a dusty guy in overalls and Panda is an adorable but clumsy bear, you may not have been paying close attention to changes in Google that have caused seismic shifts in search engine optimization in recent years. SEO is a
SEO
social media apps
Meta: Failure to plan means planning to fail. HV Social Media has advice to put your social media marketing on the road to success. A poorly-planned and badly-executed social media marketing strategy can be worse than having none at all. Here are five of the mistakes the HV Social Media team sees most often, as well as a few simple tips to get you back on track.   Social Media Strategy  The biggest thing holding back your social
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You want a content marketing strategy that grabs your audience. Something that offers them value and keeps them coming back to your website or social media platforms. You want content that engages and converts. Unfortunately, knowing what you need doesn’t exactly tell you how to get there.   Great content marketing strategy has a few moving parts, but it’s not overly complicated in reality. You need to know your audience. You need to understand where in
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Meta: Make your content work harder for your business. HV Social Media shares tips on ways to repurpose your content including revisiting old topics and cross channel posting.  At one point or another, we’ve all heard that we should work smarter, not harder. That raises a question: is it possible to make your content work harder without taking too much time out of your day? Experience has taught us that the answer is a definitive
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