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PPC budget
It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click)Multiply by 10 (to factor in 10 clicks per day)Multiply by 30 (average number of days in a month)That will give us a minimum budget which provides enough click data to make educated optimizations.As an example, let’s take a $10 average CPC multiply it by 10 clicks per day and multiply
Marketing, Online Marketing, Remarketing, Social Media Marketing   , , , , , , ,
repurpose content
You probably have a list of the best articles you have written. And it would be a shame to just let those articles in an archive somewhere. Enter content repurposing: a great way to bring your old articles back to life and get additional value from your best work. One of the main benefits of repurposing old content would be the time you save in the writing process. The article was already written which gives
Marketing  
A-Simple-Guide-to-Getting-Started-with-YouTube-Advertising
Thinking about advertising on YouTube? Today, YouTube has become one of the biggest platforms for advertisers in the world. YouTube’s numbers don’t lie. It is the second biggest search engine after Google and the and third most visited site after Google and Facebook. YouTube has almost 2 billion monthly active logged-in users, who collectively watch over 46,000 years of content each year. If you create a YouTube business account, you will set yourself apart from
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When Instagram first emerged on the scene, almost a decade ago, it wasn’t that much different than any other social networks at the time – It was mostly packed with selfies, fluffy cats, and pictures of food. Fast-forward nine years later and its transformation from a simple photo-sharing app to a full-blown marketing tool is nearly complete as more than 500 million active users are using the platform daily, with over 71% of them are people under
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“The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your”            -Jeffrey Gitomer, King of Sales While there are many great strategies for selling products and services online, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, you will almost certainly end up wildly shooting in the dark and wasting a
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For years, there has been a debate over which method brings better results for Hudson Valley businesses, so for that reason, we decided to point out some of the main differences between the two in order to help you make an informed decision where to invest your marketing dollars.   What is traditional marketing? Traditional marketing often called offline marketing is a type of marketing that includes a combination of various marketing tactics, such as
Marketing
Local SEO is an optimization process that ends up promoting your website based on keywords that are relevant to your business. Wait, but how is this different than the regular Search Engine Optimization? Well, it’s a way of optimizing your content for the geographic location your company operates in.  This kind of optimization is the best marketing strategy for local businesses solely because it largely contributes to bigger conversion rates.  Let’s take a look at
SEO
social media apps
Nearly one-third of the world’s population uses social media. What does that mean for you as a small or medium business? It means if you’re not using an effective social media strategy to get your message out there, you’re losing out on potential customers — lots and lots of them. But it’s not enough just to post on your favorite platforms regularly. Your posts have to capture the attention of  your target audience too. There
Marketing
seo
Meta: Search Engine Optimization (SEO) is always evolving. Here are five key trends including a focus on mobile and quality content that point to where SEO may be going next. If you think Farmer is a dusty guy in overalls and Panda is an adorable but clumsy bear, you may not have been paying close attention to changes in Google that have caused seismic shifts in search engine optimization in recent years. SEO is a
SEO
social media apps
Meta: Failure to plan means planning to fail. HV Social Media has advice to put your social media marketing on the road to success. A poorly-planned and badly-executed social media marketing strategy can be worse than having none at all. Here are five of the mistakes the HV Social Media team sees most often, as well as a few simple tips to get you back on track.   Social Media Strategy  The biggest thing holding back your social
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graphs
You want a content marketing strategy that grabs your audience. Something that offers them value and keeps them coming back to your website or social media platforms. You want content that engages and converts. Unfortunately, knowing what you need doesn’t exactly tell you how to get there.   Great content marketing strategy has a few moving parts, but it’s not overly complicated in reality. You need to know your audience. You need to understand where in
Marketing
Meta: Make your content work harder for your business. HV Social Media shares tips on ways to repurpose your content including revisiting old topics and cross channel posting.  At one point or another, we’ve all heard that we should work smarter, not harder. That raises a question: is it possible to make your content work harder without taking too much time out of your day? Experience has taught us that the answer is a definitive
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