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Facebook Ads for Local Businesses
There are a lot of different ways to advertise your local business on Facebook. If you are not experienced with Facebook ads or online ads in general, you might be wondering if Facebook ads are worth it. The short answer is yes – they are. But you have to know how to properly utilize them to get the most bang for your buck. Why should you advertise your local business on Facebook? People don’t use
Social Media Marketing
lead generating landing page
You simply cannot reap the full benefits of a successful digital marketing campaign without a landing page. If you have been using landing pages but you’re struggling to get the best results from them, it’s high time you reevaluate your approach. The following marketing tips can perfect your digital marketing strategy. Is Your Content Targeting The Audience? You should cater the content to the user. Your home page content should focus on your customers’ needs
Lead Generation
How to Hire a Social Media Agency for Your Local Business
If you own a local business, you best know how hard it is to run it successfully. You usually have fewer people and resources and are fighting against much bigger rivals with much bigger budgets. This, of course, doesn’t mean your business can’t thrive and grow, you just need to be ready for a lot of hard work. Most local businesses struggle with social media marketing. You simply don’t have the time or resources to
Social Media Marketing
Social Media Posts
As a business owner, generating a steady flow of quality leads is the most important thing in your business. And without active and engaged customers you can’t survive – let alone drive profits! The most challenging topic for any business to succeed online is how to generate leads and sales through online marketing strategy. But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact,
Online Marketing, Marketing, Social Media Marketing
Benefits of Blogging
Between servicing existing customers, building new clientele, growing a referral base and maintaining other aspects of developing the business, digital marketing demands time for development.One of the most important tools that will help you to establish your brand as an authority in your field is blogging. If you are losing business to bigger operations and guys with lots of money in marketing, blogging may be your only alternative. Don’t be intimidated by it though. You’ll
Blogging, Online Marketing
best-social-media-practices
Standing apart from the crowd on social media is important if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But first, you need to know what to do in order to get there. Social media best practices aren’t always common knowledge. These best practices will help you stand out
Social Media Marketing
business website
For most of the business owners, the most important goal of the website is: to generate more leads and clients. How can you tell if your website is built to meet that goal? The following 3 questions will help you clarify the difference. Is your website talking about factual information about your company? or Is it centered around your target audience? A quality lead-generation website would focus on solving the pain points of the potential
Online Marketing, Lead Generation
image of social media marketing mistakes
Creating and maintaining a strong social media presence could be the difference between success and failure of your business.  The challenge in social media marketing is to use it effectively to grow your business while avoiding mistakes that can result in a lot of wasted time and effort. Often, small business owners try to master social media marketing campaigns while juggling too many other responsibilities, or not knowing how to engage with their target audience.
Social Media Marketing
social media advertising
Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. You look closely at your activity, results, audience, and financial investments (including ad spend). 1. Start by Listing Your Social Media Profiles Before you can even set your social media audit in motion you’ll need to list all of your profiles. That means your LinkedIn account, your Facebook, your Instagram, your Twitter account. The rule of thumb
Social Media Marketing, Online Marketing   ,
How-do-you-get-found-on-YouTube
If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second-largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, allowing
Online Marketing, Marketing, SEO, Social Media Marketing, YouTube   , , ,
tone of voice
Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic
Marketing, Blogging, Online Marketing, Social Media Marketing   ,
PPC budget
It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click)Multiply by 10 (to factor in 10 clicks per day)Multiply by 30 (average number of days in a month)That will give us a minimum budget which provides enough click data to make educated optimizations.As an example, let’s take a $10 average CPC multiply it by 10 clicks per day and multiply
Marketing, Online Marketing, Remarketing, Social Media Marketing   , , , , , , ,