Standing apart from the crowd on social media is important if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But first, you need to know what to do in order to get there. Social media best practices aren’t always common knowledge.
These best practices will help you stand out from the crowd, no matter what type of social media you’re using.
1. Get Personal
One of the biggest problems with social media is that many users treat it as a one-size-fits-all type of system. In reality, you need to get to know people on a more personal level to make an impact.
2. Avoid Too Much Automation
While automation can save a lot of time, it’s very important that you identify what should be done on a personal level and what should include automation. You need to truly spend time interacting personally and connecting authentically with your audience
3. Provide Excellent Customer Care
Once you open social media accounts for your business, there may be times when you are asked to provide a little customer care. If you focus on putting your customers first, you’ll be able to redirect the customer to the appropriate place for support or take care of the situation in a way that reflects your commitment to your customers. When you can do this in front of others, you have the potential of winning over more customers or clients.
4. Keep Branding Consistent
It has been said that your brand is the promise you make to your customers. Your brand embodies the qualities, characteristics, values, and ideas that are representative of your business.
It has been said that your brand is the promise you make to your customers. Your brand embodies the qualities, characteristics, values, and ideas that are representative of your business. Your brand is your business image, the message you project through words, logos, photos, video, audio, and more. Keep your branding consistent in all of your business endeavors. This is exceptionally important for all of your social media channels and profiles. When potential and existing customers see the same branding repeatedly, it helps them to remember you, what you stand for, what you believe in, what your “promise” looks like (your logo), and what they can expect from you. But most of all, consistency encourages people to trust you.
5. Share Testimonials
A wonderful way to boost the “know, like, trust” component of your social media presence and show your appreciation is to highlight testimonials you receive. When someone says something nice about their experience with you, ask them if you can quote them on it. When they say yes, share their words with social followers and connections. Be sure to thank them for “making your day” or “making you smile.”
6. Go Live
One of the best ways to highlight your trustworthiness is to “go live.” You can do this on webinars, YouTube.com, Facebook Live and more. When you interact in real-time, people can easily see who you are and learn from you. Since you won’t have a script or be able to edit anything before your live audience sees it, “going live” helps you to build trust.
7. Focus On The Target
Get to know your target audience well. In particular, you should know what problems they face, their gender, lifestyle, occupation, etc. Talk to each person as an individual, not the group as a whole. Create a persona and talk with the “person” who is your ideal customer or client.
8. Work Your Profile
Each social media network has a profile area that is slightly different from the others. While you don’t want your profile to be copied verbatim on each network, it should be consistent with your branding and provide helpful information, including links when possible. Your profiles provide a way for your audience to get to know you and your business. Use all the space you’re allowed on each network to stand out.
Standing out on social media is an important part of expanding your brand, encouraging more engagement, and building authority as the go-to person within your niche. You can leverage social media to help you become bigger and better than ever, if you know how to stand apart from the crowd.
We can help you stand out from the noise by building you a customized social media marketing strategy.