Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.
A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.
Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic way is actually imperative to experiencing business growth today.
Since developing your brand’s tone of voice has no one-size-fits-all recipes that will help you stand out, you will have to take the time to figure out how you want to present yourself and your business.
To help you make as less mistakes as possible, we’ve made a list of common mistakes people make when incorporating social media platforms as part of your marketing strategies.
Don’t underestimate the power of social media
Social media is making an impact globally, shaping consumer behavior and ultimately changing the way you communicate with your customers. Social media is, essentially, a powerful tool you can use to promote your brand and build a loyal audience and customer base.
All that being said, people have a tendency to overlook and underestimate the power of social media, resulting in not making enough effort and producing the right kind of content suited to your specific audience.
The right content produced at the right time and delivered with the right tone of voice will help you build customer loyalty and grow your customer base.
If learning how to optimize the content for your Hudson Valley business to suit your customer’s needs, feel free to give us a call to see how we can be of assistance to you and your business.
Understand your target audience
Explore your target audience as you’d like to explore the mind of your loved one. Discover their wants and habits.
To properly define your tone of voice across different social media platforms, you will have to examine and analyze your target audience at an in-depth level. What you are after is to discover their wants, habits, lifestyles, tastes, and even food preferences.
All of this will help you figure out the right way to get your message across your audience and modify your content to cater to the needs of your following.
A tool such as Google Analytics will give you a good insight into the specific wants and needs of your target audience.
Provide real value with your content
Consumers are smart. You shouldn’t underestimate them. They know whether your content provides value or not. No matter the niche your Hudson valley business is in – your audience will intuitively assess the quality of your content and we’ve established that intuition rarely lies.
Go the distance and travel the extra mile to post exceptional content that provides something of real value to your loyal following.
What we mean by providing value with your content is not only posting relevant content about your product and your industry, but showing attention to your customer as a brand.
Let people know that you care how they feel using your product or service.
Post user-generated content. It will show appreciation for fans that constantly reaches out and connects with you, which will in turn generate more engagement with your brand.
And the more you engage with your fans, the more your brand will be a subject of discussion.
Look for how to innovate
The market, the industry, even life itself is in a constant flux of change. What’s important for a customer today might not be important for a customer tomorrow.
Your online presence should reflect the changes your customers are experiencing.
Make the effort to tweak and update your social media marketing strategy as your Hudson Valley business grows, or you will not survive in the market.
Accept the changes. Experiment with different approaches. Always seek for just a little bit of novelty in how you communicate with your audience.
While you’re surely experience some bumps on the road and make mistakes, you shouldn’t be afraid of making them. To develop a unique brand voice is to take risks in order to find an adequate voice.
Not having a distinct tone of voice means running the risk of your brand being lost in the vast sea of other brands trying to make it in the business.
Having an adequate tone of voice expresses your business’s unique personality, turning a faceless, emotionless company into a community.