Your competitors are ahead of you in this digital world using SEO strategies. Are you?
While everyone understands they need an SEO strategy, many of us still struggle to create one that is effective and comprehensive. To measure your SEO success, you need to be clear about your goals for website traffic. Three metrics, in particular, are very useful:
Website traffic retention is vital to keep visitors engaged on your website after generating traffic through search engine optimization (SEO). Traffic Retention is the process of getting your customers to your website to use your product/service in such a way that it becomes habitual.
A quality backlink is a backlink that links your website using relevant keywords or keyword phrases. If the website linking to your site has a high domain authority, then the quality of your backlink will be good in terms of Search Engine Optimization (SEO).
A Conversion Rate is the number of conversions that marketers and online advertisers use to compare the total number of visitors to your website who has converted as paying customers.
To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business.